WHERE THE DETAILS
ARE NOT THE DETAILS.
A precision-driven photo studio in Bend Oregon USA.
Moondust Labs creates photography for the brands that leave no holds barred when developing industry-leading products. For when the details are the main attraction, we’re over here sweating the small stuff. Creating beautiful photography that celebrates the design and speaks the language of the subject is what we do best.
PROJECTS
Caleb Kerr specializes in developing photography projects that benefit from his experience in creative + art direction in addition to his technical abilities and eye for detail in studio. The projects below are a sampling of his work, reflecting a skillset combining creativity with hands-on practical execution.
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![Bicycle mounted on a minimalist vertical wall rack indoors, showing a modern bike storage solution.]()
STEADYRACK
THE BRIEF: Create a complete set of images for Steadyrack ProFlex launch that celebrates its premium design and unique function.
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![A modern, aerodynamic black and blue time trial bike with a minimalist design on a geometric background.]()
GIANT BICYCLES
THE BRIEF: Design an execution that feels fast and aerodynamic. A graphic-forward approach brought the new model to life.
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![Stainless steel wristwatch with black dial, luminous markers, and date feature, featuring a 24-hour bezel.]()
SPORT WATCH (SPEC)
THE BRIEF: A self-directed project to capture the extreme precision in production of a finely crafted wrist watch, the Rolex Explorer II.
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![Orange mountain bike pedal placed on colorful rocks.]()
TIME PEDALS
THE BRIEF: Design a simple-yet-fun approach to create striking images celebrating TIME’s refreshed line of pedals.
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![Floating bicycle handlebars, brake levers, and a cycling computer.]()
ZIPP
THE BRIEF: Showcase the seamless integration of ZIPP’s newly designed handlebar with SRAM’s new Red shifters.
WHERE STELLAR IDEAS MEET
UNRELENTING PRECISION
“Moondust”
There have been few things as daring and inspiring as humankind’s endeavor to land on the moon. Moondust is also a term used locally in Bend, OR for the ultra fine volcanic dust that accumulates on the trails in the late summer and is a nod to a piece of this unique place. Moondust is a reminder to take on big challenges in pursuit of big rewards.
“Labs”
Creativity is an action not a result. Moondust "Labs" because this is a place to push for new and novel ideas, not rehash what's been proven before. Hands-on testing and experimenting is part of what carries an idea from our heads into reality. It’s not magic, it’s science.
Meet Caleb.
Caleb started and built his career in Austin, Texas before moving to Bend, Oregon in 2023 when he opened this studio. He loves learning about why things are designed and made the way that they are, and using that knowledge to inform his creative process.
Caleb’s ideal clients are those that have a thoughtfully designed product that demands a no-holds-barred creative approach. His clients include Nike, Toyota, YETI, Under Armour, and SRAM, as well as many incredible specialty brands and smaller teams.
